ROI - Enhance Experience, Increase Bottom-Line

Customer acquisition and retention are at the heart of every retailer's strategy. To help achieve those results, there are many effective marketing and CRM options available to retailers, with varying costs and results. The CardintheBox solution delivers outstanding results by building your brand and your bottom line.

Your Costs
Compared with most CRM initiatives, the CardintheBox setup is minor. We do everything possible to make the integration as easy and fast as possible, which includes supplying our own IT people as you prefer. We'll conduct thorough and efficient pre-launch testing and training and will be there with you until everyone is comfortable.

On an ongoing basis, a typical day's production requires very little operator time. New greeting card revenues more than offset these costs, and of course, our support staff will be on call 24/7 for any support necessary.

Your Benefits
Customer acquisition of gift shoppers will improve through several means:

• Conversion - Our system will help convert gift browsers into buyers.
• Viral Marketing - You'll not only be pleasing your customers, but also the gift recipients, who we'll help turn into your next gift buyers!
• Marketing - We will be promoting our service and our partners will benefit. We will especially be creating a buzz going into the important holidays.

Customer loyalty will be strengthened, as well.

• Many customers will view your store as a first-to-shop destination and return again and again for their gift-giving needs.

On top of these benefits, there are exciting promotional opportunities that CardintheBox can deliver. Some promotions to consider are:

• "Free Greeting Cards" campaign for certain holidays (drive sales)
• "Free Greeting Cards at our Web Site" in-store or catalog campaign (drive sales to web site)
• A "Thank You Greeting Card" campaign from you to your customers. Could include cross-selling special offer. (promote customer appreciation and increase share of customer)